PenMan Generic Website Development Plan
PenMan Communications process for developing small to medium sized web sites. These web projects are usually completed in about 8 weeks. We focus on the business need and functionality first.
PenMan Communications Development Phases:
1. Inception
2. Requirements
3. Functional Definition
4. User Interface
5. Development
6. Quality Assurance
7. Go Live
PenMan Communications Process
1. Inception Phase a. Client Planning Meeting (discuss process and schedule meetings)
i. Stakeholder Identification
ii. Create Website Requirements Survey and Send to Client
iii. Client Completes and Returns the Survey
iv. Survey Analysis
v. Client Kick-off Meetings (Discuss Business, Branding, Technical)
2. Business Requirements Phase a. Goals (of project/website)
i. b. Scope List
ii. User List (Primary. Secondary & Tertiary)
iii. User Objectives
iv. Use Case List
v. Design Needs (Look and Feel)
vi. Search Engine Optimization Analysis (Current state, if any, and future needs)
vii. Seed Keyword List
viii. Competitor List
ix. Company Strengths & Weaknesses
x. Key Messages
1. Technical Requirements
xi. Assumptions
3. Functional Definition Phase a. Competitor Analysis (Navigation, Messaging)
i. Site Map
ii. Page List
iii. Navigation Elements
iv. Wire Frames
v. Messaging
vi. Creative Brief
vii. UI Design Concepts
viii. Prioritized Target Keyword List
ix. Alignment of Use Cases to the Site Map/Page List
x. Alignment of Keywords to Page List
xi. Forms (Fields & Validation)
xii. Technical Operating Environment Definition